TVO Goes Online with YAHOO! Canada
To Deliver Unique Educational Content to Parents
TORONTO, Ontario, March 25, 2008 -- Yahoo! Canada, a leading Canadian online destination, and TVO, a trusted provider of public educational media in Ontario for over 35 years, have today announced a deal to offer original, TVO-produced educational content coming soon to millions of parents via www.yahoo.ca . This marks TVO’s first deal with an online provider to extend its reach and deliver educational content in both text and video formats via the web.
According to Comscore’s Top Canadian Web Rankings for January 2008, Yahoo! Canada reaches 16.5 million Canadians online monthly – a significant, untapped audience for TVO. Additionally, the same report discovered that among Canadians with Internet access, almost 40 percent use the web for educational purposes.
“The dramatic increase in demand for online content creates exciting opportunities for partnering with content providers like TVO,” said Iain Wilson, Director Business Development, Yahoo! Canada. "Tapping into the web through Yahoo! Canada gives TVO the ability to greatly expand its reach and wow new audiences with fresh, innovative educational content whenever they go online.”
TVO is currently implementing a “going digital” strategy with the goal of reaching new audiences using a multi-platform content distribution approach. To meet the growing needs of viewers who prefer to access their favourite programs based on their own unique daily schedules, partnering with a trusted online content provider like Yahoo! Canada made perfect sense.
“TVO is focused on increasing our impact in the digital space with our unique, educational media resources,” says Lisa de Wilde, TVO’s Chief Executive Officer. “Working with Yahoo! Canada aligns with TVO’s digital strategy to make our content accessible to new audiences through alternative distribution channels, while exploring new revenue streams and business models.”
Although TVO creates a wide range of educational resources for people of all ages, its initial efforts with Yahoo! Canada will be aimed at engaging web-savvy parents who look online for resources related to their children’s learning and success in school. TVO will deliver content on subjects ranging from managing homework time to dealing with bullying, including a compilation of resources for parents of children with autism and a complete inventory of TVO’s Your Voice, the first and only online interactive program for parents built on education issues .
“At TVO, we’re committed to empowering people through knowledge, and that includes partnering with parents in their children’s education,” says de Wilde. “By integrating our parent-focused educational content with a major online content provider like Yahoo! Canada, we can reach more people, while showcasing the relevance of our trusted brand.”
Monday, March 24, 2008
Yahoo Opens Yahoo! Research Israel Lab
March 11th, 2008 by Loren Baker, editor - Search Engine Journal
Yahoo has opened a new research lab in Haifa; the Yahoo! Research Israel Lab, which will be led by Dr. Ronny Lempel. Lempel is a renowned information organization and retrieval expert who will report directly to Dr. Ricardo Baeza-Yates, vice president of Yahoo! Research according to Yahoo.
The Yahoo! Research Israel Lab will focus on boiling down complex technology problems into simple solutions to change the game in Web search, which Yahoo says will strengthen its global strategy to establish Yahoo! Search as an indispensable starting point for users on the Web
“Israel is fertile ground for incredibly talented technologists, researchers and engineers, and the Yahoo! Research Israel Lab provides the best opportunity to create the technologies that will underpin the next generation of search on the Internet,” Lempel said. “I look forward to building the Haifa team with the best talent this region has to offer.”
March 11th, 2008 by Loren Baker, editor - Search Engine Journal
Yahoo has opened a new research lab in Haifa; the Yahoo! Research Israel Lab, which will be led by Dr. Ronny Lempel. Lempel is a renowned information organization and retrieval expert who will report directly to Dr. Ricardo Baeza-Yates, vice president of Yahoo! Research according to Yahoo.
The Yahoo! Research Israel Lab will focus on boiling down complex technology problems into simple solutions to change the game in Web search, which Yahoo says will strengthen its global strategy to establish Yahoo! Search as an indispensable starting point for users on the Web
“Israel is fertile ground for incredibly talented technologists, researchers and engineers, and the Yahoo! Research Israel Lab provides the best opportunity to create the technologies that will underpin the next generation of search on the Internet,” Lempel said. “I look forward to building the Haifa team with the best talent this region has to offer.”
Saturday, March 22, 2008
AOL to Acquire Global Social Media Network Bebo
(businesswire.com)--AOL announced today that it has entered into an agreement to acquire Bebo (bebo.com), a leading global social media network. Together with its AIM and ICQ personal communications network, the acquisition will give AOL a premier position in the fast growing world of social media with a network of approximately 80 million unique users.
With a total membership of more than 40 million worldwide, Bebo is a global social media network which combines community, self-expression and entertainment to enable its users to consume, create, discover and share content. Bebo is one of the leading social networks in the UK, and is ranked number one in Ireland and New Zealand, and number three in the U.S. Its users are heavily engaged and view an average of 78 pages per usage day. Bebo has approximately 100 employees operating in offices in the UK, San Francisco and Austin, TX.
The deal comes just one week after AOL’s launch of Open AIM 2.0, an initiative that allows the developer community greater freedom to access the AIM network and integrate AIM into its sites and applications, and the announcement by Apple of a downloadable AIM application for the iPhone.
Under the terms of the agreement, AOL will acquire Bebo for $850 million in cash.
“Bebo is the perfect complement to AOL’s personal communications network and puts us in a leading position in social media,” said Randy Falco, Chairman and CEO, AOL. “What drew us to Bebo was its substantial and fast-growing worldwide user-base, its vision of a truly social web, and the monetization opportunities that leverage Platform-A across our combined global audience. This positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers.”
“AOL understands the shifting dynamics of the Web and has clearly demonstrated its commitment to leveraging the ever-increasing power of social networks,” said Bebo President, Joanna Shields. “With one and the same vision in this area, it was a natural progression for Bebo to join AOL, and we look forward to working together to continue to expand the online social experience globally.”
“Bebo’s dynamic management team recognizes that the Internet is less about destination and more about connecting people, culture and lifestyles,” said Ron Grant, President and COO, AOL. “This acquisition supports our key objectives – accelerating the growth, engagement and monetization of one of the world’s most engaged online communities.”
Upon closing the transaction, current President Joanna Shields will continue to run Bebo and will report to Ron Grant.
Analyst eMarketer predicts that by 2011, $4.1 billion will be spent worldwide for social network advertising – a dramatic increase from the $480 million spent in 2006. In 2008 alone, global ad spend in the social networking arena is expected to increase 75% year over year, amounting to $2.1 billion (eMarketer, Social Network Marketing: Ad Spending and Usage, December 2007).
(businesswire.com)--AOL announced today that it has entered into an agreement to acquire Bebo (bebo.com), a leading global social media network. Together with its AIM and ICQ personal communications network, the acquisition will give AOL a premier position in the fast growing world of social media with a network of approximately 80 million unique users.
With a total membership of more than 40 million worldwide, Bebo is a global social media network which combines community, self-expression and entertainment to enable its users to consume, create, discover and share content. Bebo is one of the leading social networks in the UK, and is ranked number one in Ireland and New Zealand, and number three in the U.S. Its users are heavily engaged and view an average of 78 pages per usage day. Bebo has approximately 100 employees operating in offices in the UK, San Francisco and Austin, TX.
The deal comes just one week after AOL’s launch of Open AIM 2.0, an initiative that allows the developer community greater freedom to access the AIM network and integrate AIM into its sites and applications, and the announcement by Apple of a downloadable AIM application for the iPhone.
Under the terms of the agreement, AOL will acquire Bebo for $850 million in cash.
“Bebo is the perfect complement to AOL’s personal communications network and puts us in a leading position in social media,” said Randy Falco, Chairman and CEO, AOL. “What drew us to Bebo was its substantial and fast-growing worldwide user-base, its vision of a truly social web, and the monetization opportunities that leverage Platform-A across our combined global audience. This positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers.”
“AOL understands the shifting dynamics of the Web and has clearly demonstrated its commitment to leveraging the ever-increasing power of social networks,” said Bebo President, Joanna Shields. “With one and the same vision in this area, it was a natural progression for Bebo to join AOL, and we look forward to working together to continue to expand the online social experience globally.”
“Bebo’s dynamic management team recognizes that the Internet is less about destination and more about connecting people, culture and lifestyles,” said Ron Grant, President and COO, AOL. “This acquisition supports our key objectives – accelerating the growth, engagement and monetization of one of the world’s most engaged online communities.”
Upon closing the transaction, current President Joanna Shields will continue to run Bebo and will report to Ron Grant.
Analyst eMarketer predicts that by 2011, $4.1 billion will be spent worldwide for social network advertising – a dramatic increase from the $480 million spent in 2006. In 2008 alone, global ad spend in the social networking arena is expected to increase 75% year over year, amounting to $2.1 billion (eMarketer, Social Network Marketing: Ad Spending and Usage, December 2007).
Sunday, March 02, 2008
Today in history:
Yahoo! Is Incorporated
In 1994, two Stanford PhD candidates began indexing interesting websites as a hobby. “Jerry and David's Guide to the World Wide Web” launched as Yahoo! in 1995, and it has since grown to become the largest information portal on the Web. Initially, Yahoo! distinguished itself as a “directory” by employing indexing specialists to categorize websites, but the Web has since grown so large that the use of automated spiders has become something of a necessity.
Early history (1994-1996)
In January 1994, Stanford graduate students Jerry Yang and David Filo created a website named "Jerry's Guide to the World Wide Web." Jerry's Guide to the World Wide Web was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In April 1994, "Jerry's Guide to the World Wide Web" was renamed "Yahoo!". Filo and Yang said they selected the name because they liked the word's general definition, as in Gulliver's Travels by Jonathan Swift: "rude, unsophisticated, uncouth." The name can also be a backronym for "Yet Another Hierarchical Officious Oracle". Its URL was akebono.stanford.edu/yahoo. By the end of 1994, Yahoo had already received one million hits. Yang and Filo realized their website had massive business potential, and on 1 March 1995, Yahoo was incorporated. On 12 April 1996, Yahoo had its initial public offering, raising $33.8 million dollars, by selling 2.6 million shares at $13 each. "Yahoo" had already been trademarked for barbecue sauce, knives (by EBSCO Industries) and human propelled watercraft (by Old Town Canoe Co.). Therefore, in order to get the trademark, Yang and Filo added the exclamation mark to the name.
Yahoo! Is Incorporated
In 1994, two Stanford PhD candidates began indexing interesting websites as a hobby. “Jerry and David's Guide to the World Wide Web” launched as Yahoo! in 1995, and it has since grown to become the largest information portal on the Web. Initially, Yahoo! distinguished itself as a “directory” by employing indexing specialists to categorize websites, but the Web has since grown so large that the use of automated spiders has become something of a necessity.
Early history (1994-1996)
In January 1994, Stanford graduate students Jerry Yang and David Filo created a website named "Jerry's Guide to the World Wide Web." Jerry's Guide to the World Wide Web was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In April 1994, "Jerry's Guide to the World Wide Web" was renamed "Yahoo!". Filo and Yang said they selected the name because they liked the word's general definition, as in Gulliver's Travels by Jonathan Swift: "rude, unsophisticated, uncouth." The name can also be a backronym for "Yet Another Hierarchical Officious Oracle". Its URL was akebono.stanford.edu/yahoo. By the end of 1994, Yahoo had already received one million hits. Yang and Filo realized their website had massive business potential, and on 1 March 1995, Yahoo was incorporated. On 12 April 1996, Yahoo had its initial public offering, raising $33.8 million dollars, by selling 2.6 million shares at $13 each. "Yahoo" had already been trademarked for barbecue sauce, knives (by EBSCO Industries) and human propelled watercraft (by Old Town Canoe Co.). Therefore, in order to get the trademark, Yang and Filo added the exclamation mark to the name.
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