Hi there,
September/back to school time here in Toronto but the M&A wheels are continually turning at Yahoo! with news of another important aquisition that will certainly position us, along with our ownership of Right Media, extremely well when it comes to Ad Distribution services. Read on.....

Yahoo makes another online ad buy
Yahoo Inc. is buying online advertising network BlueLithium for US$300 million in cash, building upon an expansion aimed at ending a financial malaise that has ravaged the Internet pioneer’s stock price.
The deal announced late Tuesday marks the latest step in Yahoo’s attempt to regain some of the ground that it has lost during the past three years to Google Inc., whose Internet-leading search engine propels the most lucrative online ad network.
As part of its comeback efforts, Yahoo recently spent nearly $700 million to buy a major online ad exchange, Right Media Inc., and upgraded its system for distributing ad links tied to search requests. The Sunnyvale-based company also has extended its reach by agreeing to deliver ads to more partners, including the websites of Internet auctioneer eBay Inc., cable provider Comcast Corp. and hundreds of daily newspapers.
Yahoo is betting it can boost its recently sagging profits by offering more ways for Internet advertisers to connect with consumers shopping for products and services online.
Besides operating a large ad network, BlueLithium provides tracking technology, known as “behavioural targeting,” that identifies web surfers with particular interests so the ads they see will be more interesting to them. For instance, a person who had been looking up information about home loans would be more likely to see ads about mortgages.
A long list of major advertisers, including General Motors, already rely on BlueLithium, according to Yahoo.
Both Google and Microsoft Corp. also are trying to supplement their advertising services through acquisitions. Microsoft last month completed a $6 billion takeover of aQuantive Inc., while Google hopes to buy DoubleClick Inc. for $3.1 billion if it can gain approval of federal antitrust regulators.
Yahoo expects to complete the BlueLithium deal before the end of the year.
Privately-held BlueLithium says it became profitable three months after its 2004 inception. The San Jose-based company has about 135 employees scattered in 10 offices in the United States and Europe.
–Associated Press